A Deakin Bachelor of Arts degree offers enormous flexibility, allowing you to keep your career options open and design your course around your interests and for maximum employability. All arts major sequences are taught as a combination of practical and theoretical learning, with many areas of study offering work placements. One-third of the course may be taken from outside the Faculty of Arts and Education and you may take single, double, or even triple majors, providing numerous course combinations. Course structure To qualify for the award of Bachelor of Arts, students must complete 24 credit points Course learning outcomes Discipline specific knowledge and capabilities Demonstrate a broad and coherent body of knowledge in the Arts disciplines, with depth in the underlying principles and concepts in one or more disciplines or areas of practice. Communication Demonstrate highly developed skills in oral, written and electronic communication and the ability to communicate research outcomes, and produce scholarly papers. Digital literacy Research, analyse, synthesise and disseminate information using a range of appropriate technologies and resources in a rapidly-changing global environment. Critical thinking Use critical and analytical thinking and judgment in selecting and applying appropriate theories and methodologies to evaluate information and knowledge about society, culture and the arts. Problem solving Apply cognitive, technical and creative skills to generate solutions to unpredictable and sometimes complex problems in the Humanities, Social Sciences and the Creative Arts, including cross-disciplinary approaches. Self-management Demonstrate autonomy, responsibility and accountability for personal actions and a continued commitment to learning in personal, professional, and scholarly contexts. Teamwork Work and learn collaboratively with colleagues, other professionals and members of the wider community. Global citizenship Demonstrate an awareness of ethical issues, cultural diversity, and social responsibility when engaging in scholarship and professional roles in the local, national or international community. Overview Sitting at the intersection of other communication degrees, advertising is an attractive option for those who wish to seek a professional outcome in the Bachelor of Arts. Students will work with client driven projects to enhance their communication skills. This practice and theory based series of unit’s offers students technical and communication skills in the contemporary practices of the advertising industry, introducing them to this dynamic and competitive field. Career outcomes You may find employment in the exciting field of advertising or related disciplines including journalism, public relations and digital media. Students can combine their advertising skills and knowledge with many associated areas of study to create their own unique pathway into the vibrant, fast paced world of contemporary communication.